The Force You Can Trust At Home

Contact us to get your quote for homeowners or renters insurance.

More Adventure, Less Stress

Contact us to get your quote for auto coverage.

Owners & Renters

Home
Renters
Condo
Landlord

Auto & Vehicle

PUP, Motorcycle, RV
Off-Road Vehicle (4-Wheeler, Dirt Bike, Golf Cart, etc.)
Boat, Jet Ski, Collector Vehicles

Life & Health

Life
Retirement
College Savings Plans
Pet Insurance

Umbrella Policies

Insurance designed to add extra liability coverage over and above another insurance policy, such as auto or homeowners insurance.

Small Business

As a business owner, you already have a lot on your plate with trying to keep everything running smoothly for you and your customers. The last thing you need is for something to go seriously wrong. Whether you need supplement benefits, insurance for your building or vehicles, we’ve got you covered.

What Kind of Businesses Do We Insure?

Accounting Services
Advertising and Marketing
Architects and Engineers
Bakeries
Barbers and Beauticians
Business and Personal Services
Business Consultant
Chiropractors
Copy and mail services
Dentists
Financial Consultants
Florists
Funeral Homes
Health and Personal Care Stores
Ice Cream and Frozen Yogurt Shops
Job Search Service
Laundries and Dry Cleaners
Legal Services
Locksmiths
Medical Offices
Mortgage Brokers
Office and Secretarial Service
Photographers
Real Estate Agents
Rental Services
Repair and Maintenance
Retail
Veterinarians

Request a Quote

Interested in getting a quote for your insurance needs? We will be happy to provide you a no obligation rate quote customized to your unique situation.

The LaForce Insurance Agency

We understand the need to protect the important parts of your life. That is why we offer only the best services to make sure everything you love is kept safe and secure.

We want to earn your trust, so we treat every client as if they were family and promise to find the right policies to fit your needs. We want you to know that we are here to assist you with all your insurance needs. We want you to be a customer for life, so we focus on “being there for you.”

We are committed to the communities we live in provide service in the East Tennessee area. We believe in giving back and supporting those in need.

Please look at the different services we provide and get started. Call us today for a personalized assessment and quote on any coverage you might be interested in.

What Folks Are Saying About Us

Impressed with enthusiasm to serve client and in their honest assessment and evaluation. Looking forward to a long relationship with the LaForce Insurance Agency.

Clay W.

Amazing customer service! Always friendly, quick to respond and very helpful!!!

Andy G.

Well, so far…pretty great! When we had roof issues y’all put us up in a hotel and that was so helpful. When my car was totaled, you made it easy for my husband to get the ball rolling on what’s next, since I was out of town at the time. Thank you for taking good care of us and out needs.

Leslie S.

Very helpful and friendly staff – they went out of their way to provide me with coverage that best fit my needs and didn’t break the bank.

Ron H.

I always get fast and friendly service. When I have a question or a claim it is handled quickly and efficiently.

Barbara A.

Meet the Team

Joy LaForce

Joy LaForce

Owner

I began working in this agency in 2009 and recently purchased the agency from family in 2018. I have lived in Greenback, TN but my working life has always been in the Maryville and Alcoa areas. I enjoy that the area has plenty of activities (including shopping and attractions), but what I am most proud of is that the town has retained the small-town feel.

I love visiting Cades Cove in the Smoky Mountains to watch the wildlife. Downtown Maryville is another favorite of mine, as I like to take advantage of the unique shopping and restaurants. I support the Salvation Army Angel Tree and the Greenback Rescue Squad, because giving back is important. On weekends, I enjoy my family time! Whether that is at home with my husband (Kevin), daughter (Taylor), sons (Austin and Tanner) and pets (dogs, Sadie and Pepper and cats, Bo and Rosie) or attending dog agility competitions to cheer for my daughter and her Australian Shephard (that’s Sadie!).
Family is vital to each of us. So much so that I love helping our community members protect against what life may throw at them and their loved ones. My agency’s goal is to provide protection and peace of mind by being a trusted Allstate advisor and providing personalized service. Our agency will help educate and advise each family the most effective way to reduce the trauma and costs associated with “Mayhem.”

Tammy Sowders

Tammy Sowders

Office Manager & Licensed Sales Professional

Tammy has lived in the Maryville area since 1977.  She joined our agency in 2013 as a licensed sales professional.  Tammy assists customers with new policies, claims and making policy changes to fit their needs.  When not in the office, she enjoys traveling – Myrtle Beach and West Virginia are two of her favorite destinations.  Family is extremely important to her, so in her spare time, you’ll often find her spending time with her granddaughter.   

Polly Millard

Polly Millard

Polly moved to East Tennessee with her family in 2018 and joined the LaForce Agency in 2021. She has a B.S. degree in Human Resource and Workforce Development Education from the University of Arkansas. In her spare time, she loves to explore The Great Smoky Mountains, bake, read, make personalized hand stamped sterling silver jewelry, and spend time with family.

Chuck Morrow

Chuck Morrow

Licensed Sales Professional

Chuck studied at Roane State Community College

He has lived in Knoxville since 1991 and South Knoxville since 2014. Chuck has worked in the insurance industry for three years, and really enjoy helping people understand what coverages are right for them, while saving them money.  He really enjoy giving back to the community through volunteer work.  He is proud to have served as a United Way Champion earning Champion of the month for May of 2020 and am a part of the Champion program for the 2021 campaign, also serving on the allocation panels for these years as well.  Chuck has been a Blount Co. Chamber ambassador and very fortunate to be nominated for Insurance person of the year for The Daily Times for 2021. He has a beautiful wife and a 2-year-old son, Haley and Nolan.  He enjoys spending my time with them and try to never miss a Steelers or Vols football game.  His family really enjoys trying new restaurants and breweries in and around the surrounding area.  

Patrick Lawson

Patrick Lawson

Licensed Sales Professional

Patrick grew up in south Knoxville and moved to Alcoa after graduating from Maryville College in 2014. He enjoys the outdoors but also spending time at home with my German Shepard, Izzy. Patrick enjoys time with my family and I am also an active member in my church. He is a huge Tennessee fan, and enjoys football and baseball most of all. He has always enjoyed the customer service industry and has a passion for helping people. Patrick recently got back into the insurance business after a 3 year hiatus.

Not sure what you’re looking for? Contact Us Today!

(We respect the privacy of all. We do not sell names or call without your permission)