The Force You Can Trust At Home

Contact us to get your quote for homeowners or renters insurance.

More Adventure, Less Stress

Contact us to get your quote for auto coverage.

Owners & Renters


Auto & Vehicle

PUP, Motorcycle, RV
Off-Road Vehicle (4-Wheeler, Dirt Bike, Golf Cart, etc.)
Boat, Jet Ski, Collector Vehicles

Life & Health

College Savings Plans
Pet Insurance

Umbrella Policies

Insurance designed to add extra liability coverage over and above another insurance policy, such as auto or homeowners insurance.

Small Business

As a business owner, you already have a lot on your plate with trying to keep everything running smoothly for you and your customers. The last thing you need is for something to go seriously wrong. Whether you need supplement benefits, insurance for your building or vehicles, we’ve got you covered.

What Kind of Businesses Do We Insure?

Accounting Services
Advertising and Marketing
Architects and Engineers
Barbers and Beauticians
Business and Personal Services
Business Consultant
Copy and mail services
Financial Consultants
Funeral Homes
Health and Personal Care Stores
Ice Cream and Frozen Yogurt Shops
Job Search Service
Laundries and Dry Cleaners
Legal Services
Medical Offices
Mortgage Brokers
Office and Secretarial Service
Real Estate Agents
Rental Services
Repair and Maintenance

Request a Quote

Interested in getting a quote for your insurance needs? We will be happy to provide you a no obligation rate quote customized to your unique situation.

The LaForce Insurance Agency

We understand the need to protect the important parts of your life. That is why we offer only the best services to make sure everything you love is kept safe and secure.

We want to earn your trust, so we treat every client as if they were family and promise to find the right policies to fit your needs. We want you to know that we are here to assist you with all your insurance needs. We want you to be a customer for life, so we focus on “being there for you.”

We are committed to the communities we live in provide service in the East Tennessee area. We believe in giving back and supporting those in need.

Please look at the different services we provide and get started. Call us today for a personalized assessment and quote on any coverage you might be interested in.

What Folks Are Saying About Us

Impressed with enthusiasm to serve client and in their honest assessment and evaluation. Looking forward to a long relationship with the LaForce Insurance Agency.

Clay W.

Amazing customer service! Always friendly, quick to respond and very helpful!!!

Andy G.

Well, so far…pretty great! When we had roof issues y’all put us up in a hotel and that was so helpful. When my car was totaled, you made it easy for my husband to get the ball rolling on what’s next, since I was out of town at the time. Thank you for taking good care of us and out needs.

Leslie S.

Very helpful and friendly staff – they went out of their way to provide me with coverage that best fit my needs and didn’t break the bank.

Ron H.

I always get fast and friendly service. When I have a question or a claim it is handled quickly and efficiently.

Barbara A.

Meet the Team

Joy LaForce

Joy LaForce


I began working in this agency in 2009 and recently purchased the agency from family in 2018. I have lived in Greenback, TN but my working life has always been in the Maryville and Alcoa areas. I enjoy that the area has plenty of activities (including shopping and attractions), but what I am most proud of is that the town has retained the small-town feel.

I love visiting Cades Cove in the Smoky Mountains to watch the wildlife. Downtown Maryville is another favorite of mine, as I like to take advantage of the unique shopping and restaurants. I support the Salvation Army Angel Tree and the Greenback Rescue Squad, because giving back is important. On weekends, I enjoy my family time! Whether that is at home with my husband (Kevin), daughter (Taylor), sons (Austin and Tanner) and pets (dogs, Sadie and Pepper and cats, Bo and Rosie) or attending dog agility competitions to cheer for my daughter and her Australian Shephard (that’s Sadie!).
Family is vital to each of us. So much so that I love helping our community members protect against what life may throw at them and their loved ones. My agency’s goal is to provide protection and peace of mind by being a trusted Allstate advisor and providing personalized service. Our agency will help educate and advise each family the most effective way to reduce the trauma and costs associated with “Mayhem.”

Tammy Sowders

Tammy Sowders

Office Manager & Licensed Sales Professional

Tammy moved to Tennessee in 1979 and has lived in Greenback since 1981.  She joined our agency in 2013.  In addition to keeping our office running smoothly, she enjoys assisting current customers and new customers with their insurance needs.  Tammy is licensed in property & casualty, auto and most recently life insurance.  Traveling to Myrtle Beach and anywhere in West Virginia is something that she really enjoys.  Family is extremely important to her.  You can find her spending time with her husband and their three grown children and their families.  She is a proud Grandma to Clair Dawn. 

Chuck Morrow

Chuck Morrow

Licensed Sales Professional

Chuck graduated from Roane State Community College in 2004 and started working in insurance in 2018. In addition to helping customer protect what matters most to them. Chuck handles our agency’s marketing. When he’s not in the office he enjoys spending time with his wife, Haley, their dog Piper and their cat Conway Kitty. They are enjoying the new arrival of their son. In his spare time he enjoys camping.

Jessica Goin

Jessica Goin

Licensed Sales Representative

Jessica joined our team in 2020 and loves helping customers protect what matters most to them. When she’s not in the office, she enjoys spending time with family and volunteering at church. In the summer, you’ll find her on the lake and in the winter, spending time at their home in the mountains.

Not sure what you’re looking for? Contact Us Today!

(We respect the privacy of all. We do not sell names or call without your permission)